Why didn’t I think of that?

February 20, 2013 by
Filed under: Economics 

So, the US Postal Service is slowly going bankrupt under a crushing load of unfunded pensions and union wages.  Fortunately, there is an obvious solution.

What?  Re-negotiate the labor contracts to something sustainable?  No, no, no.  The answer we were looking for was promote brand awareness by starting your own clothing line.

“It will make a contribution, but it’s bigger than that,” Betts said. “It’s really brand reputation, brand awareness, in addition to revenues.

I can totally see how this plays out: “Man, what a cool jacket! I think I’ll go home and send some *correspondence*, yo!”

I personally can’t see how this could possibly fail.


2 Comments on Why didn’t I think of that?

  1. Sailorcurt on Wed, 20th Feb 2013 1:17 pm
  2. This is an important initiative because heaven knows that there are large tracts of the population out there who have never heard of the US Postal Service. Increasing brand recognition through a line of clothing will inevitably cause these poor uninformed citizens to suddenly realize what that metal box outside their door is for.

    Or something.

  3. George on Wed, 20th Feb 2013 6:20 pm
  4. I just keep thinking of every ridiculous parody of a boardroom ever made. “Branding, it’s all about branding!!!”

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