Why didn’t I think of that?
So, the US Postal Service is slowly going bankrupt under a crushing load of unfunded pensions and union wages. Fortunately, there is an obvious solution.
What? Re-negotiate the labor contracts to something sustainable? No, no, no. The answer we were looking for was promote brand awareness by starting your own clothing line.
“It will make a contribution, but it’s bigger than that,” Betts said. “It’s really brand reputation, brand awareness, in addition to revenues.
I can totally see how this plays out: “Man, what a cool jacket! I think I’ll go home and send some *correspondence*, yo!”
I personally can’t see how this could possibly fail.